No matter how new the medium we still tell stories using familiar principles, components & references: iOS7 is set in Helvetica Neu designed in 1983, the hierarchy of The Guardian app echoes that of the print, Instagram evokes a passed most of its users didn’t experience, a photo always has a crop and a colour, Responsive design uses movable type – you can’t get more heritage than Gutenberg. More on this at a later date.
ideas/forms/functions 