Amazing illustration this week about the importance of the crop. The crop has seen a lot of changes over the past decade. The demands of working on multiple platforms and copy rich print pages has created a new kind of kind of frame that is often infinitely extendable. It’s a world away from Harold Evans “Pictures on a Page”. The subtleties are pretty much gone as we fit densely packed copy in and around the image that – generally – will not have been given much thought. On shoots I pretty much have explain that the crop is dead again and again.
All that aside we were working on some CMS templates for sending a well shot magazine out to multiple platforms. Cropping was the main flaw for a percentage of the pictures as the default solution was failing them as the ratios changed. Our coder created a cropping template that allowed us to see how one crop served all ratios. That saved most of the problem pics – but not all. The last few we had to create individual crops for – but they would not of made sense at all without that little extra thought and work.
ideas/forms/functions 