I have been developing a short worksheet over the passed year or so for certain jobs. Its purpose is to collate the different influential factors on a rebranding or redesign of content brands – in this instance one thats sits on multiple platforms. It I have been using it in lieu of user research but I think it would sit well with it or before it on many of my more recent jobs. The most recent time I used it I felt I didn’t have a strong enough starting point before I undertook the trust part of the work. We shred the document between the key figures of the job and I quickly got back this great picture of where we needed to go.
ideas/forms/functions 