The London specific January-Grey Pantone looks even deeper through the windows of Google’s Technicolor offices. Not only did we have a fascinating meeting but we were given The Tour. Their office is spectacular in many ways. Not just the incredible views of London but the myriad facilities. On the face of it it is not unlike the Wieden + Kennedy scene in Portlandia where a new advertising employee is – hopelessly – trying to get to their meeting past a host of creative endeavours and holistic activities.
I have been developing a short worksheet over the passed year or so for certain jobs. Its purpose is to collate the different influential factors on a rebranding or redesign of content brands – in this instance one thats sits on multiple platforms. It I have been using it in lieu of user research but I think it would sit well with it or before it on many of my more recent jobs. The most recent time I used it I felt I didn’t have a strong enough starting point before I undertook the trust part of the work. We shred the document between the key figures of the job and I quickly got back this great picture of where we needed to go.
Unit Editions, design book publishers, hosted a talk to celebrate the success of their amazing book Manuals 1: Design & Identity Guidelines. The panel consists of Sean Perkins (North), John Lloyd (Ex-Lloyd Northover) and Tony Brook (Spin/Unit). The discussion was hosted by Adrian Shaughnessy.
It opened a tribute to Massimo Vignelli who passed away earlier in the week. In the winter he had written the forward for the book and provided much encouragement and excitement about the project. Some of his quotes set the tone for the evening including:
“Anyone who says that a manual is a creative straight jacket is a moron. Without a manual you will end up speaking a dialect. A good manual allows you to speak a language” Massimo Vignelli
Every now and then you get given a picture of a great leap of progress; there was a time before say, Picasso or hot metal, and then there is everything that came after it. Listening to Adrian Shaughnessy’s talk on FHK Henrion (St Bride Printing Library, 15 January) he pitches him as a pioneer of many things but I was particularly drawn to him leading the way in system based design. I was trying to imagine “the time before” but in this instance I couldn’t. I am not sure we can call it design if it is not system based.
Had the great pleasure of visiting Monotype’s Clerkenwell office last week. We met with Than Hoang, Thomas Elliot and the type designer Toshi Omagari. We discussed numerous subjects including Etext fonts, kerning pairs, and their very clever Typecast system.
Last time I was in L.A. and had some time off I went to some fantastic shows that were part of the Pacific Standard Time season. My favourite was Eames Design: The Guest-Host Relationship. The quote pictured was on the outside of the A+D Museum on Wilshire Boulevard.
Amazing illustration this week about the importance of the crop. The crop has seen a lot of changes over the past decade. The demands of working on multiple platforms and copy rich print pages has created a new kind of kind of frame that is often infinitely extendable. It’s a world away from Harold Evans “Pictures on a Page”. The subtleties are pretty much gone as we fit densely packed copy in and around the image that – generally – will not have been given much thought. On shoots I pretty much have explain that the crop is dead again and again.






