Archives for category: Talks

Manuals-1_Unit_ideas-forms-functions-blog_1

Unit Editions, design book publishers, hosted a talk to celebrate the success of their amazing book Manuals 1: Design & Identity Guidelines. The panel consists of Sean Perkins (North), John Lloyd (Ex-Lloyd Northover) and Tony Brook (Spin/Unit). The discussion was hosted by Adrian Shaughnessy.

It opened a tribute to Massimo Vignelli who passed away earlier in the week. In the winter he had written the forward for the book and provided much encouragement and excitement about the project. Some of his quotes set the tone for the evening including:

“Anyone who says that a manual is a creative straight jacket is a moron. Without a manual you will end up speaking a dialect. A good manual allows you to speak a language” Massimo Vignelli

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emotemedia_logo

Or, why user-focused questions are the only way to make successful products

What could content brands be asking themselves about their customers before, and whilst, making and iterating their products?

I work with both large and small brands and I think that design that focuses on the user is neither new nor the exclusive territory of big brands with research budgets and huge dev teams. Every scale of operation can make a picture of its customers and their needs. What is important is that teams are analytical and involved in ways of thinking about the situations in which people buy and use their products to be successful.

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mike_meire_v1

Listening to Mike Meiré talk last night at the Istituto Marangoni was both wildly entertaining and strangely down to earth. It covered (almost) everything an art director deals with. To hear someone who operates in that sphere of both client and creative say things that you and your colleagues have said or – more regrettably – should of said countless times was quite inspiring:

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hack-day-4

I was brought right back to art college ethic of “make lots of things quickly and see what happens” yesterday at the fantastic Dennis Hack Day. Craft, analysis and iteration can come later – there has to be a place in the process where you just do stuff quickly and see what things you make. Yesterday was just that – amplified and accelerated.

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henrion_

Every now and then you get given a picture of a great leap of progress; there was a time before say, Picasso or hot metal, and then there is everything that came after it. Listening to Adrian Shaughnessy’s talk on FHK Henrion (St Bride Printing Library, 15 January) he pitches him as a pioneer of many things but I was particularly drawn to him leading the way in system based design. I was trying to imagine “the time before” but in this instance I couldn’t. I am not sure we can call it design if it is not system based.

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cyclist-grid-for-web

It was very nice to see one of my projects up on stage at the EDO talk this week – Cyclist Magazine App. It was being used an example of how well considered design can create strong templates in HTML products. Or as Ant Miller of Clearleft said in his post: “It’s structure heavy, technically, but this is just a scaffold for some really beautiful design.” Thanks! That is what I want people to think when they see my products. (http://clearleft.com/thinks/pointstopixelsatedo/)

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IMG_3166A fascinating and fun day at the Digital Magazine Awards (#dma13) and the “Un-conference” before hand. Spoke to all sorts of interesting people about what is going on in the industry.

Here are some of the things we saw or that came up:

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IMG_0569

Just completed a fascinating two days of conferences in Brighton.

It started full of caffeine listening Susan Weinschenk’s talk on vision, hearing and the brain and did not stop being riveting.

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