This has been adapted form short film I appeared in for Innovations at Work. Originally published as a short film here.
What was the first major breakthrough in terms of using colour in design?
I think that the major moment in designing with colour is the leap to the reproduction of colour photography. Most brilliantly made relevant by the fashion mags of the early fifties and paving the way for all modern editorial and advertising. It was particularly influential on advertising. The ability to represent products in full colour had an incredible influence over how we communicate ideas about products and their places in our lives. It drove consumerism on in a way that is hard to imagine now.
John Berger said “Seeing comes before words”. How is this useful as an idea? Colour photography it is the most information in the quickest, most primal form. More than a headline or a column of text.
ideas/forms/functions 