This is a discussion I had over recent weeks with my colleague Dan Ichimoto of Heaps Magazine. A culture magazine made in New York and published on iPad for a Japanese audience. He wanted to know what was going on in London with publishing for digital mags.
Or, why user-focused questions are the only way to make successful products
What could content brands be asking themselves about their customers before, and whilst, making and iterating their products?
I work with both large and small brands and I think that design that focuses on the user is neither new nor the exclusive territory of big brands with research budgets and huge dev teams. Every scale of operation can make a picture of its customers and their needs. What is important is that teams are analytical and involved in ways of thinking about the situations in which people buy and use their products to be successful.
ideas/forms/functions 